Farley’s: 35 Years of Brewing Community in Potrero Hill

In the heart of Potrero Hill, where the city’s pulse beats a little differently, Farley’s is celebrating a remarkable milestone; 35 years of serving up not just java, but a sense of community, warmth, and connection. The shop has woven itself into the fabric of Potrero Hill, evolving from a coffee accessory store into a thriving coffeehouse that’s a testament to the resilience and spirit of this eclectic neighborhood.

Roger Hillyard first opened Farley’s in March 1989. He named the place after his grandfather – Jack Farley – who disappeared in the early 1920s, leaving behind only one picture, represented in the café’s logo. 

The physical space, previously housing a prisoners’ rights union headquarters. Hillyard saw the potential to fulfill a community need; a place where individuals could elevate their at-home coffee experience. Farley’s was created initially as a haven for coffee enthusiasts seeking quality accessories to enhance their daily brew at home with a small space to drink beverages. 

In October 1989 the Loma Prieta earthquake rocked San Francisco, leaving many neighborhoods in darkness and chaos. Potrero Hill was one of the few areas with power, drawing those seeking resources and a safe haven. In this time of need Farley’s became a sanctuary for those seeking a warm beverage and a sense of community.

“I let it become what it wanted to be,” Hillyard said.

In 2009, after decades of success in Potrero Hill, Farley’s East was established in Oakland. 

In 2012, the business was passed to Hillyard’s son and daughter-in-law, Chris and Amy. Under their stewardship, Farley’s has remained faithful to the simplicity that defines its charm. Offering the same menu, they focus on cultivating a sense of community, showcasing local art on the walls, and hosting events like the annual Halloween pet parade.

For Chris, Farley’s isn’t just a family business; it’s a source of pride and a legacy he’s helped sustain. He spoke about the joy of having his daughter and nieces work shifts at the coffeehouse, emphasizing the multi-generational connection that Farley’s has fostered. The magic that bloomed in 1989 continues to thrive.

Farley’s will celebrate its 35th anniversary with a St Patrick’s Day party on March 17th, featuring bagpipes, Irish stew, soda bread and a few surprises. When asked what message he wanted to share with the community Hillyard’s response was immediate.

“Thank you.”