Dogpatch Business Redesigns Intimate Apparel

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Earlier this year Potrero Hill resident Heidi Zak moved her company&rsquo;s headquarters from a South-of-Market location closer to home.&nbsp; Zak, along with her husband, Dave Spector, has lived on De Haro Street for almost three years.&nbsp; They have a 21-month-old daughter, Sloane. ThirdLove, which sells lingerie, is now located in the America Industrial Center (AIC) in Dogpatch.&nbsp; It&rsquo;s &ldquo;&hellip;so nice to be living in a neighborhood,&rdquo; Zak said. &ldquo;We love it!&rdquo;</span></p> <p class=”p1″><span class=”s1″>ThirdLove uses carefully measured data collected from women&rsquo;s bodies to create bras that are engineered to be comfortable and designed to be beautiful.&nbsp; Features include one-half cup sizes and removable pads.&nbsp; The company offers an expansive array of sizes, ranging from AAA to G.</span></p> <p class=”p1″><span class=”s1″>Before founding ThirdLove, Zak worked at Google.&nbsp; She previously served as a director at Aeropostale in New York City, where she launched and ran the company&rsquo;s international division.&nbsp; She has an undergraduate degree in economics from Duke University and a master of business administration from the MIT Sloan School of Management.&nbsp;</span></p> <p class=”p1″><span class=”s1″>&ldquo;I founded ThirdLove because I knew there had to be a better way to shop for bras. Our number one mission is to help women find their best fit.&nbsp; That&rsquo;s why we use real women&rsquo;s measurements to perfect our designs&hellip;every woman&rsquo;s body is unique, and old-school sizes just weren&rsquo;t enough.&rdquo;&nbsp; The company has 15 employees. Its products are manufactured in Asia.</span></p> <p class=”p1″><span class=”s1″><em>The View</em> asked four women who work in a busy philanthropic office in Downtown San Francisco to &ldquo;test drive&rdquo; ThirdLove&rsquo;s bras.&nbsp; &ldquo;There was much discussion with my colleagues, Nancy, Pam, and Brenna, about whether we&rsquo;re wearing the right size bras,&rdquo; said Mission District resident, Debbie, who&rsquo;s a 34C. &ldquo;Pam says she&rsquo;s a 34A, but we all think she&rsquo;s a 34B or a 34A&frac12;, Nancy claims she&rsquo;s a solid 32A, and Brenna thinks she is a 32AA or a 32AA&frac12;, but she is totally confused.&rdquo;&nbsp;</span></p> <p class=”p1″><span class=”s1″>Each of the women had a phone consultation with Zak about their body type and bra size. Zak then sent them bras to wear and review. &ldquo;It comes in a pretty satin bag,&rdquo; said Debbie, of ThirdLove&rsquo;s 24/7 Memory Foam T-Shirt Bra.&nbsp; &ldquo;But it&rsquo;s what inside that&rsquo;s really attractive.&nbsp; The straps are supportive, but not tight; very comfortable. I&rsquo;m short, so bra straps always fall off my shoulders&hellip;but not this one. And it comes with simple, witty, instructions about how to wear it, conveying information that I never knew about. Seriously, how&rsquo;d I get to age 51 and not know how to put a bra on correctly?&rdquo;</span></p> <p class=”p1″><span class=”s1″>&nbsp;&ldquo;I hate bras,&rdquo; Brenna added. &ldquo;They have never fit right and the materials are just not comfortable. Because of this, I mostly wear bralettes and sports bras, even bikinis are more preferable. But after trying on a few of ThirdLove&rsquo;s underwire bras, I honestly feel that they have totally revolutionized the concept of the bra. Every part of its construction is well thought-out and designed for comfort and functionality. Their half sizes are genius.&nbsp; I love their range of styles and am a total underwire convert now. I don&rsquo;t want to rip it off as soon as I get home anymore.&rdquo;</span></p> <p class=”p1″><span class=”s1″>&ldquo;I was extremely skeptical when Debbie raved about her ThirdLove bra because I have a love-hate, well, mostly hate, relationship with bras,&rdquo; said Pam. &ldquo;I&rsquo;ve tried so many brands and been fitted a half-dozen times. They just never fit right. I&rsquo;m constantly tugging at the straps and the cups ride up. Through the personal consultation they suggested I go down a band size and up a cup size. The ThirdLove T-Shirt Bra is the most comfortable bra I&rsquo;ve ever worn. The first day I tried it, I realized at about noon that I hadn&rsquo;t thought about my bra at all. It was a revelation. I can&rsquo;t wait to try their other styles.&rdquo;</span></p> <p class=”p1″><span class=”s1″>&nbsp;&ldquo;Bra shopping has never been a fun activity for me,&rdquo; Nancy offered. &ldquo;It was such a luxury to have a personal consultation and get my bra without stepping into a store.&nbsp; It&rsquo;s the best fitting and most comfortable bra I own; plus it&rsquo;s pretty!&nbsp; The removable pads are a great option.&nbsp; They&rsquo;re not bulky and look natural.&nbsp; The foam-lined bra hooks are ingenious!&rdquo;&nbsp;</span></p> <p class=”p1″><span class=”s1″>Not everything about the bras is perfect, according to Debbie.&nbsp; &ldquo;The strap buckle goes backwards, rather than forward.&nbsp; You have to do an acrobatic act to adjust it.&nbsp; Unlike other aspects of the bra, which are a step forward, this is a step backward,&rdquo; she said.</span></p> <p class=”p1″><span class=”s1″>At ThirdLove&rsquo;s AIC showroom customers can try on bras, with one-on-one fittings with a specialist offered to determine the perfect size.&nbsp; &ldquo;It&rsquo;s a great space, and we have a retail showroom where women can get fit and try on all our styles, and bring their new favorite home with them,&rdquo; said Zak.&nbsp; &ldquo;My personal fave is the 24/7…I call this my &ldquo;Monday through Friday&rdquo; bra, because it&rsquo;s the perfect foundation for every great outfit. It&rsquo;s rated our most-loved bra by our customers, and it was even featured by <em>InStyle!</em>&nbsp;</span></p>